seo packages

Keyphrase Research

Finding the correct keyphrases is vital to any website, whether it is selling a product, a service or even just an idea. Research into what people are searching for and hence what they are typing to find your product or service is the crux of any SEO campaign.

Website Analysis and Report

We have to know where we are now.

Analysis of your current website will help produce a report highlighting areas where improvements can be made, such as; design, navigation, build quality and search engine visibility. This report will produce a baseline against which the ongoing campaign success can be judged.

Competitor Analysis

Where do you want to be relative to your competition.

Looking at your competitors is a great way to gain valuable insights into what they are doing to help their internet marketing. For example;

• do they have more links than you?
• is their site optimised for better keyphrases?
• do they have more social media coverage?

Do what your competitors do well, but do it better...

Web Page Optimisation

Optimisation of any web page consists of some 'behind the scenes' areas such as page title and description as well as simple things like good coding / build quality.

More visible areas such as good content, correct use of titles, links and bold characters also have a big impact on how the page will be 'seen' by the search engines.

Website Copywriting

Writing good copy for a website, targeting specific keyphrases is a difficult task.

Let D-ROOM take the hassle out of writing your content - just give us the basics of what you want to say and leave it up to us to produce fantastic copy fully optimised for your targeted keyphrase.

META Tag Optimisation

META tags are areas within the webpage that the search engines look at to gather information about the pages content.

Some of these tags can dramatically influence how the search engines see your content with regard to any specific search request.

Create & Submit Sitemap

An XML sitemap is a file placed within the structure of the website that helps the search engines correctly index your websites content.

Create Alt Tags

Alt tags are what is displayed as an 'alternative' to an image if that image cannot be seen, either through lack of browser functionality or when your visitor is using a screen reader. These tags are used to describe the image.

With careful use of imagery and the associated Alt tag to support the pages targetted keyphrase improvements in search engine visibility can be made.

Optimise Anchor Text

Anchor (or link) text is the text you 'click' to go to another page within your website.

This text, and that immediately surrounding the link, can help the search engines understand what the content of the target of the click is.

Submit to Search Engines

Although most search engines pick up new pages by automatically scanning websites and links to these new pages, submitting new pages and / or the website to the search engines can help get your websites pages included in the search engines index faster.

W3C HTML Validation

HTML in all its many forms is the building block of most websites and pages. Making sure your web pages are written in valid HTML code will make sure they are displayed correctly in a variety of browsers and that they can be indexed correctly by the search engines.

Install Google Analytics Website Tracking

Installing Google Analytics into your website will help monitor your website traffic and the effectiveness of your online marketing campaign. As well as providing basic visitor statistics Analytics can help you understand how your visiters navigate throughout your website which in turn can help with design, navigation or content changes.

Add Business to Google Places

Google Places is Google Maps business listing and as such is heavily indexed by the main search engines.

As an example Google states 1 in 5 searches is related to location, taking Google's approx. 2 billion searches per day that equates to 400 million local searches per day by people looking for a product or service by area.

Adding your website to Google Places can dramitically increase your local search results.

Monthly Traffic / Performance Report

Using Analytics and other tools D-ROOM can prepare a monthly report on your websites performance highlighting any changes and helping to analyse the reason behind these changes.

These monthly reports form the basis of any ongoing SEO campaign.

Social Bookmarking

Social bookmarks are areas on the internet where users can store, organise and search web page bookmarks.

Examples of social bookmarks are; delicious.com and technorati.com

The advantage to using these resources correctly is that the major search engines index these bookmark sites frequently plus certain niches have there own bookmarking sites which can be valuable to your service or product.

Directory Submission

A directory is a list of web sites and/or pages on the internet. These directories are indexed by the search engines on a regular basis and most search engines actually have their own directory where your web pages can be added - usually for a fee or a link back to the directory. As these directories carry a lot of weight with the search engines they can be a valuable source of backlinks.

Good examples of directories would be yell.com and dir.yahoo.com

Article Writing

An article can either be for a webpage or more commonly is used for syndication to get more traffic to your website. Given the basics of what you want to say, we can write suitable articles for syndication that people will want to read and follow any links within the articles back to your website.

Article Submission

Submission of articles to the different syndication services can be a time consuming task with many of these services having strict rules which need to be adhered to. D-ROOM can submit your articles, or articles written by our team, making sure all criterea are met for each syndication service.

Request and Generate Relevant Backlinks

Backlinks from websites and webpages that are relevant to one of your keyphrases linking back to that page with the corect anchor text can be invaluable in helping the search engines find your webpage for that phrase. Websites with an authority on the keyphrase subject linking back to you will help 'transfer' some of that authority to your website, this in turn helps your position in the search results.