Online Language Barrier (to UK exporters)

An interesting article appeared this week suggesting UK companies are missing out on much of the European market by not translating their websites.

The report states that ‘Research by Eurobarometer, which surveyed 13,700 internet users across 27 EU member countries, found that just 18pc of respondents reported buying online in a language other than their own “frequently or all the time,” while 42pc said they never do so.’

The full story can be found here:  UK exporters face ecommerce language barrier

Tags: Multilingual websites key to European online success
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