coleman milne

Mercedes E Class Funeral Vehicle Campaign

Coleman Milne had a dream to develop the best Mercedes E-Class funeral vehicle on the market. For the dream to become reality, they would need to overcome numerous technical difficulties that would defeat less able funeral vehicle manufacturers. The advertising campaign was conceived to keep the market up-do-date with the progress of the new Mercedes E-Class development, gradually revealing the vehicle over a period of time and culminating in the final ‘reveal’.